Our Commitment to Your Privacy
At The Rockies Transfer, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, store, and protect your information when you use our premium transportation services.
Last Updated: January 2025
Your Privacy Matters
We only collect information necessary to provide our transportation services and ensure your safety. We never sell, rent, or share your personal information with third parties for marketing purposes.
Information We Collect
To provide our transportation services effectively and safely, we collect the following types of information:
- Personal Information: Name, phone number, email address, and company affiliation (for corporate bookings)
- Booking Details: Pickup and drop-off locations, travel dates and times, number of passengers, and special requirements
- Payment Information: Credit card details, billing address, and transaction records (processed securely through encrypted payment systems)
- Communication Records: Phone calls, emails, and text messages related to your booking and service
- Service Feedback: Reviews, testimonials, and feedback about your transportation experience
- Location Data: GPS coordinates for pickup and drop-off points to ensure accurate navigation
How We Use Your Information
We use your personal information for the following purposes:
- Service Delivery: Coordinating pickups, managing bookings, and providing transportation services
- Communication: Confirming bookings, providing service updates, and addressing customer inquiries
- Payment Processing: Processing payments and maintaining financial records
- Safety and Security: Verifying passenger identity and ensuring driver and passenger safety
- Service Improvement: Analyzing feedback to enhance our services and customer experience
- Legal Compliance: Meeting regulatory requirements and maintaining business records
- Emergency Situations: Contacting emergency services or next of kin if necessary during transportation
Information Sharing
We do not sell, rent, or trade your personal information. We only share your information in the following limited circumstances:
- Service Providers: Trusted third-party payment processors and booking platforms that help us deliver our services
- Legal Requirements: When required by law, court order, or legal process
- Emergency Situations: With emergency services, medical personnel, or law enforcement when passenger safety is at risk
- Business Operations: With our insurance providers and legal advisors for business protection purposes
- DMC Partners: When booking through Destination Management Companies, we share necessary booking details to coordinate services
Data Security
We implement robust security measures to protect your personal information:
- Encryption: All sensitive data is encrypted during transmission and storage
- Secure Payment Processing: We use industry-standard payment security protocols and never store complete credit card information
- Access Controls: Limited access to personal information on a need-to-know basis
- Regular Security Updates: Our systems are regularly updated and monitored for security vulnerabilities
- Physical Security: Secure storage of physical documents and restricted access to our facilities
- Employee Training: All staff are trained on privacy protection and data handling procedures
Cookies and Website Data
Our website uses cookies and similar technologies to enhance your browsing experience:
- Essential Cookies: Required for website functionality, booking forms, and security
- Analytics Cookies: Help us understand how visitors use our website to improve user experience
- Preference Cookies: Remember your settings and preferences for future visits
- Communication Tools: Enable contact forms, live chat, and customer support features
You can control cookie settings through your browser preferences, though disabling certain cookies may affect website functionality.
Data Retention
We retain your personal information only as long as necessary:
- Active Bookings: Information is retained during the booking period and service delivery
- Financial Records: Payment and billing information is kept for 7 years for tax and legal purposes
- Communication Records: Customer service communications are kept for 2 years for quality improvement
- Safety Records: Transportation logs and safety-related information are kept for 3 years
- Marketing Preferences: Maintained until you opt out or request deletion
Your Privacy Rights
Under Canadian privacy laws, you have the following rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information (subject to legal retention requirements)
- Opt-Out: Unsubscribe from marketing communications at any time
- Data Portability: Request your data in a portable format when technically feasible
- Complaint Process: File a complaint with us or relevant privacy authorities if you believe your privacy rights have been violated
Children's Privacy
Our services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately so we can delete such information.
Location-Based Services
Our transportation services require location information to function properly:
- GPS Tracking: We use GPS to navigate to pickup and drop-off locations
- Route Optimization: Location data helps us provide efficient routing and timely service
- Safety Monitoring: Real-time location tracking enhances passenger and driver safety
- Service Improvement: Aggregate location data helps us optimize service areas and routes
Policy Updates
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make significant changes, we will:
- Update the "Last Updated" date at the top of this policy
- Notify you via email if you have an active booking or ongoing service relationship
- Post the updated policy on our website
- Provide reasonable notice before any material changes take effect
Questions About Your Privacy?
If you have questions about this Privacy Policy, want to exercise your privacy rights, or have concerns about how we handle your personal information, please don't hesitate to contact us. We're committed to addressing your privacy concerns promptly and transparently.
Contact Us About Privacy
For privacy-related inquiries, data access requests, or to exercise your privacy rights, please contact us using the information below.